Rebranding summative - 2012 London Olympics: 2011

Saturday, 11 June 2011

Monday, May 30th - Looked up good brands for "Good Brand" part of summative

Wednesday, May 25th - Finished "Rebranded Personality" part of the research portion of the summative.
- Started on "Good Brand" portion

Friday, May 20th - Continued to work on Research portion of the summative. Worked on the "Rebranded Personality".

Thursday, May 19th - Worked on alternatives from May 17th. Made 18 alternatives using Adobe Illustrator.

Friday, May 13th - Coudn't log on to on to Blogger, therefor didn't make a post. - Worked on a previous logo on Adobe Illustrator and Photoshop.

Tuesday, May 17th - Finished logo that I started on May 13th.

- Worked on 2 alternates to the previous logo I made on May 13th. Used Adobe Illustrator.

Thursday, May 12 - Worked on "Adopt a logo" Research - Rebranded Personality.

- Worked on a new logo Using Adobe Illustrator and Photoshop.

Tuesday, May 10th - Started a new logo from scratch using Adobe Illustrator.

Friday, May 6th - Started a new variation of the original 2012 logo using Adobe Illustrator.

May 3rd - Downloaded 2 unfinished logos I was working on at home from Google Docs and finished them using Adobe Illustrator.

- Continued to work on the research part of the summative (Rationale).

Thursday, May 5th - Worked on research part of summative. Started the "Current Brand Personality" portion of the research.

Day 1: April 19th - Researched for poor logos and companies with bad marketing.

- Found some logos: IBM, 2012 Olympics, GAP, CBC etc.

Day 2: April 21st - Chose to rebrand London 2012 Olympics

Thursday, April 28th - Continued to work on my 7th Alternative logo using Adobe Illustrator and Photoshop.

Started to work on my 7th alternative logo using Adobe Illustrator.